Giving Tuesday: When Giving Gets Therapeutic

Published November 6, 2017

Founded in 2012, GivingTuesday is a global day of giving that happens annually on the Tuesday following the spending frenzy of Black Friday and Cyber Monday. It also marks the launch of the giving season! In Canada, it’s a time when Canadians, charities and businesses come together to celebrate giving and participate in activities that support charities and non-profits.

This year’s GivingTuesday is on November 28 and the VCM is launching a special campaign to raise funds in support of our Music Therapy program! 

We are delighted to announce that Cameron Izard Snell Chartered Professional Accountants and Odlum Brown Limited’s Brian Howe and Gareth Dickson will MATCH all gifts made to the VCM’s Music Therapy program on November 28th, up to $5,000 each!

This means every GivingTuesday donation will be TRIPLED – what a huge impact this could have for participants in our Music Therapy program! We hope you will consider helping us maximize this generous offer from Cameron Izard Snell and Odlum Brown’s Brian Howe and Gareth Dickson by making a tax deductible donation on November 28th.

Did you know that our Music Therapy program serves over 1,900 physically, emotionally and developmentally challenged participants each week?  Remarkable, but it is indeed true!  The Conservatory’s Music Therapy Program was launched to bring the skillful use of music to enhance the lives of infants, children, youth and adults and seniors challenged from developmental, emotional and physical difficulties.

Giving Tuesday

Each week, our caring team of accredited Music Therapists work with individuals with a wide variety of needs – mental and/or physical challenges, neurological, behavioural, conduct disorders, learning difficulties, brain injury, problematic substance use, sensory impairment, strokes, Alzheimer’s,  other forms of dementia, chronic pain and end-of-life care.

Approximately half of the music therapy participants travel to the VCM’s downtown location – where program delivery takes place within music therapy studios and the Multi-Sensory studio.  Our Music Therapists also travel to over 40 community partner facilities throughout Greater Victoria and beyond to deliver our program to the remaining half of our participants.

The non-verbal, creative, and affective nature of music facilitates contact, learning, self-expression, social skills and communication. It provides respite from anxiety and pain, assists in reaching life skill goals and increases wellbeing and community belonging.

Music therapy enriches each participant’s quality of life with music acting as an impetus for establishing social awareness and interaction, maintaining, improving or restoring physical and mental health and providing support for emotional comfort. It also enhances participants’ abilities to learn new skills in the following domains: auditory, visual, motor and cognitive (including tolerance and attention span).

We are honoured to be able to offer such vitally important programs to our community, and so grateful to our supporters who help make it possible – including Cameron Izard Snell Chartered Professional Accountants and Odlum Brown Limited’s Brian Howe and Gareth Dickson for their generous matching challenge for GivingTuesday 2017!

On GivingTuesday, November 28th, please click here to donate to the VCM’s Music Therapy program and triple your impact! 

Giving Tuesday_website




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